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Analytics & Reporting

Custom Dashboard & Reporting System

SQL-powered marketing dashboards for DhanLAP's campaign reporting.

4hr → 30min
Reporting Time
2 → 5
Channels Unified
12 → 35+
Campaigns Tracked
Looker Studio BigQuery SQL GA4 Google Ads Meta Ads LinkedIn Ads CRM

The Challenge

DhanLAP's marketing reporting was manual and spread across just 2 channels, with the team spending around 4 hours a week pulling data by hand instead of running campaigns.

What I Did

  • Unified Google Ads, Meta, LinkedIn, GA4, and CRM data into a single reporting layer
  • Wrote SQL queries to aggregate campaign data across all 5 channels
  • Built executive dashboards in Looker Studio for campaign reporting
  • Scaled tracked campaign coverage from 12 to 35+ campaigns as channels were unified

Outcome

Weekly reporting time dropped from 4 hours to 30 minutes. Channel coverage in reporting grew from 2 to 5, and tracked campaigns grew from 12 to 35+, giving the team a single source of truth instead of manual data pulls.

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