Professional Summary
Digital Marketing and Marketing Technology professional with 12+ years of overall professional experience and 10+ years of relevant digital marketing experience, with a digital marketing career beginning at Giri Trading Agency in 2015. Hands-on experience across performance marketing, marketing analytics, CRM, marketing automation, campaign measurement, website tracking, SEO, and AI-assisted marketing workflows. Currently building marketing technology solutions, automation workflows, and data-driven systems that connect marketing, CRM, analytics, and technology teams.
Work Experience
Deputy Manager - Marketing
SolidPro Engineering Support Pvt Ltd | 04/2026 - Present | Chennai
- Work at the intersection of digital marketing, marketing technology, analytics, automation, and business operations, supporting B2B marketing across multiple verticals.
- Designed and developed internal marketing automation tools to reduce repetitive manual work and improve consistency across workflows.
- Developed an internal UTM generation system and a dataLayer generation workflow to simplify GA4/GTM tracking requirements.
- Built a LinkedIn auto-posting workflow to streamline content publishing and reduce manual social media operations.
- Implemented Google Ads MCP, Saleshandy MCP, and Zoho MCP workflows for AI-assisted marketing, outreach, and CRM operations.
- Worked on Google Analytics API integration for programmatic analytics reporting, and supported paid campaigns across Google Ads and LinkedIn Ads.
Digital Marketing Specialist
Ark Neo Financial Services Pvt Ltd | 03/2022 - 03/2026 | Chennai
- Planned and executed Google Ads search campaigns targeting high-intent audiences, contributing to a 40% increase in qualified traffic while reducing CPL.
- Used Google Ads MCP and AI-assisted analysis to identify performance patterns and support budget, targeting, and optimization decisions.
- Optimized content for answer engines using schema markup and structured data (FAQ, HowTo, Article).
- Implemented and managed Google Analytics, Google Tag Manager, and attribution tracking to measure events, campaigns, and conversions.
- Planned and managed multi-channel paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) across the funnel.
- Executed targeted email campaigns, ran A/B tests, and developed SQL queries and reporting structures for marketing analysis.
- Implemented a CRM setup with developer support, including automation flows that improved MQL-to-SQL conversion and lead management.
- Improved organic landing pages and conversion journeys, contributing to a 25% increase in lead-to-conversion rate.
Executive - Digital Marketing
Peppers Media Pvt Ltd | 01/2021 - 03/2022 | Chennai
- Managed PPC and social media campaigns, including lead generation for the U.S. market.
- Handled PPC campaigns and social media activities to generate leads and client opportunities.
- Created client pitch decks and presentations.
Executive - Digital Marketing
Giri Trading Agency Pvt Ltd | 10/2015 - 12/2020 | Chennai
- Prepared digital marketing strategy and ads budget plan, optimized landing pages, and executed SEO and PPC campaigns.
- Scaled performance marketing campaigns from INR 0.5L/month to INR 3L/month targeting U.S., Canada, and India.
- Implemented Universal Analytics on Magento websites and configured goals and conversion tracking.
- Developed social media content plans based on audience insights and performance data.
Trainee
Polyhose India Rubber Private Limited | 11/2013 - 08/2015 | Chennai
- Gained early industrial experience in a manufacturing setup before transitioning into digital marketing.
Trainee
Xtreme Advertisers | 06/2013 - 10/2013 | Tenkasi
- Managed and published content on Facebook pages owned by the brand.
- Supported the execution of local television promotional ads for regional clients.