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Technical SEO

Technical SEO & Schema Strategy

Structured data and crawlability improvements for a FinTech website.

142
Rich Result Pages (from 18)
52%
More Indexed Pages
49%
Higher Organic CTR

The Challenge

DhanLAP's site had minimal structured data and only 18 pages earning rich results in Google Search. With 320 pages indexed out of a much larger content set, crawlability and internal linking gaps were holding back both indexation and organic click-through rate.

What I Did

  • Implemented FinancialProduct schema across loan and product pages
  • Added FAQPage schema to capture featured snippet and People-Also-Ask real estate
  • Rolled out Article schema for blog and educational content
  • Added BreadcrumbList schema site-wide to improve SERP breadcrumb display
  • Implemented Organization schema to strengthen brand entity signals
  • Improved crawlability and internal linking to surface previously unindexed pages

Outcome

Indexed pages grew from 320 to 485 (up 52%). Pages earning rich results in Google Search grew from 18 to 142. Organic CTR improved from 3.9% to 5.8%, a 49% relative increase, as structured data made listings more prominent in search results.

Tools Used

Schema Markup Technical SEO Google Search Console Screaming Frog Ahrefs Structured Data
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